Every so often you're gonna hear mention of close friend & photographer Matt Plunkett. Matt and I met in college, and instantly had a very organic chemistry and became close friends. As the years pass and our careers continue to sprout and grow he continues to inspire me with the realness of his work. The above photos were shot in downtown LA for brand Black Scale , and UK brand Jilted Royalty. Brand creators Mega (Black Scale), and Jay (Jilted Royalty) are represented in the photos. Matt is a special kind of photographer in that he spends less time trying to replicate the work of others, and more time following his heart and creating imagery that represents who he is. You can check out the Black Scale Blog for more images from the shoot.